Thursday, 20 May 2010

Fujitsu LIFEBOOK review



A solid competitive corporate laptop, some interesting ideas on their consumer models, a convertible tablet and introducing; ‘The Beast’, something for a largely ignored growth market, the silversurfers. Stay with me, I get the bad out of the way to progress onto the good….

So in the offices of MoreFrom I met the Fujitsu rep, who was rather excited to have received, only the day before, four brand new laptops to take to various merchants who sell Fujitsu products.

I was rather excited because I got to play with them. I’ll get the dull data bit out of the way and explain the models:

1) Fujitsu LIFEBOOK S710 Standard S
2) Fujitsu LIFEBOOK S760 Premium S
3) Fujitsu LIFEBOOK Convertible T900
4) Fujitsu LIFEBOOK NH570 18.4 inch Notebook

The S710, S760 and T900 tablet are a bit plastic feeling and looking, but certainly not as bad as some of the Sony Vaio products and I like the Green Pledge throughout their product range. I think Fujitsu could do well to invest in some seriously hot ergonomic designers and the product design in comparison to other products didn’t leave me breathless. This rang true of all four of the laptops I test drove.

I think they could also work on more synergy between their product range, as it didn’t look like a family, more like distant relatives who only see each other at weddings or funerals.

Two of the LIFEBOOKS had sort of retro off white keys with the rest of the product in black and silver, which aesthetically doesn’t work. The apparent standout feature of the S760 is the unique scroll wheel function, but we failed to get it to work and I came away not really understanding it’s point, other than someone in marketing using it as a USP. It’s certainly unique but I wouldn’t say a selling point. The S710 which was the standard laptop of the lot was my favourite in terms of product design, it looked much more current but lacks the power of the S760.

I’m not sure I understand the point of a tablet and this was compounded by the Fujitsu T900 ‘convertible’. It wasn’t particularly intuitive and got very heavy after a while, plus you’d need an accessory to tilt it if you put it down so it is better used as it should be, as a laptop.

The 18.4 inch ‘top of the range’ consumer LIFEBOOK NH570 or ‘the Beast’, as I liked to refer to it as, had what was described as a high gloss piano black. It held no appeal to me in terms of looks or size but that is more of a personal statement.

One major design flaw on ‘the Beast’ was that the screen wobbled incessantly, clearly the bevel and hinge were not designed to support the very top heavy 18.4 inch screen and you only have to tap it slightly to watch it wobble like a weeble, (but it doesn’t fall down).

Bad points aside, there are some pretty good bits. The S710, which has a nipple mouse, reminds me of the old black IBM’s which had a red nipple and was one of the best corporate laptops I ever owned. Speaking to some serious development techies, they all felt Fujistu’s were sturdy, reliable computers and would consider buying one again.

I would definitely recommend the S710 as a corporate laptop and it would be worth investing in the higher price over a Dell and I hate to say it, an HP as I believe you would have a better, longer, mutually beneficial relationship. Anyone who has tried to do presentations on an airplane over the duration of an eight hour flight would appreciate this laptop, which also has a good battery life and the option to add an extra battery if needed.

The graphics cards were pretty good on all of them and the sound was impressive when I put it to the test on jazz, classical and Mr Scruff, at full whack. There was no distortion, a personal bug bear of mine with many other products.

Having hung about some Fujitsu fan forums, most of them seemed lifelong fans although many were in agreement with me about the off white keys. There was a minor tussle between someone who felt they were good in low light settings and someone who just said, in that scenario backlit keys were better anyway. I got the feeling the person who liked them for low light settings doesn’t get out much.

I liked the feel of the S760 but I don’t think the price will stand up against other premium products and I think more work needs to be done on the scroll wheel as I was hard pressed to find anyone who could explain it’s point in any great detail.

I’m not a fan of the tablet but I can see uses for it, being able to turn the screen 180° in smaller arenas, for presentations would be useful and something I have wished I had the ability to do in the past. The design, look, feel and navigation needs more work before I would recommend it though.

‘The Beast’, whilst not to my personal taste, isn’t aimed at me. What I will say is with the increase of silversurfers it’s the perfect choice for them. With the large screen, full qwerty keyboard, good sized keys plus the fact that you remove the need for a PC with CPU and shed loads of cables, makes it a solid contender for those older generations who are just embarking upon their IT journeys.

Tuesday, 4 May 2010

Introducing our new 'Technology Analyst'


I'd like to introduce you to Clare MacKenzie who's just started working with us. We've given Clare the very grand title of 'Technology Analyst' which basically means she'll be taking an in-depth look at the tech products we sell. Clare or 'Ladytron' as she's already been nicknamed is a true 'girl geek' in every sense, she lives and breathes technology products and gadgets, and is not afraid speak out when a product fails to deliver.

We've asked Clare to analyse all the tech product ranges we sell, here at the MoreFrom Group. She'll be looking at what's liked and what's hated, what sells and what doesn't - and asking our customers what they think of our product ranges. She's also keen to find out what new stuff you'd like to see us offering. With over 70,000 products and more than 300 brands to go at it's no small task - but Clare is up for the challenge.

She will need your help though, feel free to get in touch; email
ladytron@morecomputers.com or follow Clare on Twitter @TheLadytron

Friday, 19 March 2010

Winning Ways Event Sheffield

I was pleased to be asked to speak at a local business event earlier this month. "Winning Ways To Move Your Business Forward” took place at Sheffield Wednesday’s football ground. It was organised by Business Link Yorkshire and the Federation of Small Business and was a free event designed to provide practical advice and support to help local businesses grow and boost their sales.

I was invited to deliver a short presentation with the very grand title "How to turn your website into a customer magnet". Feedback was great with lots of people saying it was refreshing to hear SEO and Adwords tips from someone who's making it work - not just trying to sell their service.

I'm looking forward to presenting again on this topic and the organisers have said they'll have me back. Follow me on Twitter to find out when the next event will take place.

Friday, 12 February 2010

MoreComputers.com launches UKs first Apple iPad store

News Release:

Innovative online retailer MoreComputers.com is all set to capitalise on the recent Apple iPad frenzy. On the evening Apple announced it's latest product (tipped to be as popular as the iPod) MoreComputers.com were quick to register the domain name www.MoreiPads.co.uk. They've now added a dedicated iPad web store, the first of it's kind in the UK, to their growing group of web sites.

It's the latest development of their multiple web site strategy explains Brian Trevaskiss "One website is not enough these days. Very few businesses have just one product they sell to one group of customers. It's more common to have many products or services and even more customer groups to target. It's very difficult to develop a site that targets a wide audience and offers thousands of products. if your customers don't see what they want straight away, they leave your site. You can't cover everything on one website, without causing confusion".

"We believe the solution is to introduce additional sites dedicated to smaller product groups or specific niche audiences. That's what we are doing with MoreiPads.co.uk and the other 50 websites we now call the MoreFrom Group".

You'd imagine maintaining and updating 50 websites would require a lot of man hours and make a business more expensive to run, but Brian is keen to stress it's smart technology that takes most of the strain. "We operate in a very fast moving, low margin sector and all our costs need to be controlled tightly so we can offer low prices to our customers. A single database stores the information that is fed to the individual sites that are built on-the-fly. It's the flexibility of this design that will allow us to take advantage of 'the next big thing' as and when it happens".

The actual release of the iPad is still some weeks away but More's ability to react quickly means buy the time they are available their site will be relatively well established in the eyes of the search engines. Time moves rapidly online with one normal year said to be the equivalent of 7 online years - so it pays to act fast.