Monday 27 February 2012

MoreFrom.Me - A truly innovative Social Shopping E-Commerce Solution is a groundbreaking e-commerce concept where anyone can personalise an online store, share it with their social network and earn commission on every sale.

The MoreFrom Group runs several websites including the award-winning On analysing customer behaviour, MoreFrom identified a particularly influential group who were recommending to their social network which products to buy and where to buy them.

MoreFrom set out to find a way to reward and encourage these important Facebook, Twitter and blog influencers. They created, which embodies this kind of social selling.

Brian Trevaskiss, Head of Marketing at the MoreFrom Group explains:"MoreFrom.Me combines the best marketing tool - (a recommendation from a family member or friend) with the power of social media.
It's an online presence individuals can personalise and curate, where they are compensated in a transparent and authentic way." makes it easy for anyone to create a personalised online technology store. These influencers can curate from over 100,000 big brand and niche products, recommending them through their site and then through social networks. They can earn up to 13% commission for every sale they make.

Brian adds: "In targeting these groups we can increase our business revenues through viral networking by empowering a 'virtual' sales force. It makes for very effective marketing as these people have both access and credibility."

The model takes e-commerce and social selling to the next level. Brian identifies four key markets the service appeals to. "First are the technology enthusiasts, proud ‘geeks’ who people turn to for advice. A second group is made up of IT industry professionals who want a zero cost way to sell online. Third are non-profit organisations looking to raise funds, and lastly technology bloggers who can earn affiliate commission for sales of products they review."

Technology bloggers have embraced this idea in particular, Matthew Gibbons, creator of ‘All Things Android’ comments:"Our aim at All Things Android UK is to provide useful information that our readers can trust. If we recommend an Android device or an associated product, it’s because we’ve done our research and genuinely believe it’s a quality product".

"We created our online store All Things Tech UK as a natural progression from recommending products to being able to sell them. In one easy step readers can make a purchase based on what they’ve read. The very fact that they’re reading the blog in the first place means they trust what we’re saying and will invest in a product as a result."

The world’s first ‘social shopping enabled’ online stores reward customers when they create personalised versions of the website and then recommend its IT products to purchase.

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