Thursday 19 November 2009

Online retail secrets

I had some great news this week, following on from my presentation at the Sheffield Google event the other week. I volenteered to do a similar thing at the Business Yorkshire exhibition and conference. I'm pleased to say Google thought it was a good idea and I'll be speaking alongside Satyan Joshi who is delivering the Introduction to Google AdWords at the event.

Google have asked if I could talk about some of the business challenges I've overcome using our website & online promotion. They don't want me to talk exclusively about my experiences of Google products in particular, but if they have contributed then obviously they would like me to explain how.

I see it as demonstrating the practical 'real world' use of Google Adwords after people have been introduced to the 'theory' from Google.

There are three main challenges I'll be talking about:
  • Being successful in a very competitive market - there are hundreds of electrical retailers online.
  • Promoting a huge range of 60,000 low margin products with a miniscule marketing budget.
  • The limitations of being perceived as a 'computer' supplier and how we need to broaden our appeal.
Here’s a link to more information about the event
Brian Trevaskiss at Business Yorkshire
Be sure and say hello if you go along.

Here’s a link to a Sheffield Star newspaper story other day.

Online retailer set to share secrets

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