Google have asked if I could talk about some of the business challenges I've overcome using our website & online promotion. They don't want me to talk exclusively about my experiences of Google products in particular, but if they have contributed then obviously they would like me to explain how.
I see it as demonstrating the practical 'real world' use of Google Adwords after people have been introduced to the 'theory' from Google.
There are three main challenges I'll be talking about:
- Being successful in a very competitive market - there are hundreds of electrical retailers online.
- Promoting a huge range of 60,000 low margin products with a miniscule marketing budget.
- The limitations of being perceived as a 'computer' supplier and how we need to broaden our appeal.
Brian Trevaskiss at Business Yorkshire
Be sure and say hello if you go along.
Here’s a link to a Sheffield Star newspaper story other day.
Online retailer set to share secrets